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1 page with very brief descriptions of the main elements of the case analysis: 1. Defined problem 2. RECOMMENDATION for KEY ISSUE #1 • What we are doing now: – Launched a new line of calorie drinks – Dr.
Pepper Ten – Plans for 7 Up Ten, Sunkist Ten, A&W Ten, RC Ten, and Canada Dry Ten - Dr Pepper/Seven Up, Inc - Starbucks Corporation. - Honest Tea - By types, the market can be split into - Type I - Type II - Type III.
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